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Stephen Hughes: The Society of Cool
Back in 1984 Stephen Hughes fell in love with all things mod at a club in Glasgow, and he is still passionate about the Sixties movement. He started an online community in 2008 and has seen it thrive...
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Theresa Cramer: 5 Tips For Self Publishing
Theresa Cramer is an editor by day and an author by night. After she is done putting together EContent magazine and its website, she goes into creative mode to work on her Fiona Blake mystery series....
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Andy Bull: How to Get Brand Journalism Right
What is “brand journalism”? Is it content marketing by another name? PR? Corporate communications? The short answer is that it is a mix: when brands use journalistic techniques to tell their stories...
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How to Establish a Writing Habit
Writing is the foundation you’ll build your success upon. Believe me. Whether you’re working on a business plan, a marketing kit, looking to start a blog, a newsletter or write an ebook… writing is...
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Nonprofits, You Can Make Videos! Here’s How
One way for nonprofits to stand out is to use more video in their communications. And it’s not as daunting or costly as it might seem. Take inspiration from the upcoming Lights. Camera. Help. Nonprofit...
View ArticleWhoever Tells the Best Stories Wins
Storytelling is a trending topic among businesses and nonprofits. But it’s one thing to tell a story and another to move people to action. Just because we can write or make a video doesn’t mean we can...
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New Ways to Break the Humanitarian News
How do you get ‘forgotten’ humanitarian stories seen in a world where so much news conflicts for attention? For Julie Mollins, a senior journalist with the Thomson Reuters Foundation, the charitable...
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Storytelling lessons from “A Song of Ice And Fire”
Late as I’ve come to George R.R. Martin’s ”A Song of Ice And Fire” book series, I can’t put the books down now. They’re well-written and engaging. Engagement is — of course — the paramour of social...
View ArticleWrap Your Content Around Regular Events
How do you ensure your content flows continuously? Publishing around current events, seasons and holidays are a great place to start. News organizations are masters at this. No example shines brighter...
View ArticleTelling Stories: The Power of Interviews
With increases in content being published and the need to get your (brand) messages heard, what makes your content stand out from the rest? The post Telling Stories: The Power of Interviews appeared...
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